The rise of digital video has been spectacular, and most of it is attributable to YouTube. The Google-owned firm now accounts for 63 percent of all videos watched around the world, according to Nielsen, with close to no competition.

YouTube attracts 1 billion visitors per month or about 40 percent of the online population worldwide who watch more than 6 billion hours per month according to YouTube, a staggering number.
These numbers have attracted new player to the media and entertainment industry the multichannel networks (MCNs), which are quickly building a nascent business on top of YouTube’s user base. MCNs are not video “channels” within YouTube instead; they are networks that aggregate thousands of such channels. They are not owned by YouTube; they partner with YouTube, using its video platform to syndicate, monetize, and manage content.

Some MCNs have also started to produce their own original content as well. In general, YouTube is the only platform used by most MCNs, with the exception of their own websites, which feature similar video content. The numbers are spectacular as MCNs such as Fullscreen and Maker Studios already attract 3 billion to 4 billion video views monthly. This must make the operators of traditional TV networks very unsettled. A brilliant new Episode of a new Series will grab the attention of 20 to 30 Million viewers at best when a regular video on a MVN can grab the attention of 1 billion viewers and growing….
Certainly the content on these new networks is noticeably different from that on conventional video or YouTube channels but this new parallel world is getting organized and this explain why many of the traditional outlets have acquired and invested in these new MCN, here are a few examples:

Created in December 2013 - announced in December 2014 that it has become the No.1 MCN on YouTube upon its 1st birthday, based on total number of members, according to Social Blade. It also ranks No.7 in the English market based on the most Subscribed category and its Chinese division is ranked No.1 in the Chinese language market. Freedom! has a combined 1.3 billion video views per month and adds more than 500 new channels with 100,000 new subscribers every single day to its network, very aggressive growth compared to other networks in this industry. To date, it has surpassed 100,000 channels and 50 million subscribers.  

Maker Studios is a next-generation media company, the world's largest multi-channel network of online video content and home to top digital stars and YouTube channels. With 50,000 channels and approximately 5.5 million page views a month. The Walt Disney Company said it had completed a deal to pay $500 million to acquire Maker Studios, a YouTube-based video supplier that generates more than 5.5 billion views a month from a subscriber base of 380 million. The purchase, by far the largest for what Hollywood calls a multichannel network, calls for Disney to pay another $450 million if aggressive growth targets are met.

Currently attracting 14 million subscribers and 800 million video views across its network of 55,000 channels, made up of sketch comedy, scripted and reality shows and talk shows for teens, AwesomenessTV received some financial backing from United Talent Agency and law firm Ziffren Brittenham, which incubated the venture. DreamWorks decided to buy AwesomenessTV suddenly makes DreamWorks Animation a digital player in the original content creation space. Toon studio already had brokered a deal with Netflix to stream its films and original TV shows. DreamWorks paid $33MM upfront plus an additional $177MM according to Variety.

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